Alain Afflelou

To increase visibility of the iconic French optician ALAIN AFFLELOU on the Belgian market, Hill+Knowlton Strategiesdeveloped both a corporate and lifestyle approach. On the one hand, through corporate communication we supported the expansion of the brand in Belgium by announcing the opening of the new stores (now more than 30 in BE). On the second hand, H+K’s solid relationship with key lifestyle and fashion journalists enabled to increase ALAIN AFFLELOU’s coverage in the fashion pages of lifestyle magazines whenever ALAIN AFFLELOU launches a new collection.

Hill+Knowlton Strategies also helped to raise brand awareness for ALAIN AFFLELOU in Flanders by contacting stylists from Flemish magazines. It is now considered as a trendy, affordable and well-respected fashion brand.

We began working with Hill+Knowlton Strategies in 2009 on a trial basis. Nearly two years later, and there’s nothing left to prove. H+K’s experience and knowledge, especially in the fashion world, have helped make ALAIN AFFLELOU a recognized brand in the Belgian market.

Isabelle Arnaud

International Communication Manager, Alain Afflelou

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Alain Afflelou

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