Fiskars Brands, Inc. is one of the world's leading manufacturers of scissors, cutlery, gardening tools and other consumer products. However, its garden tools range had limited visibility. To increase brand and product awareness Hill+Knowlton Strategies works with its Brussels-based European HQ. The multi-faceted, integrated PR campaign devised by H+K has resulted in an increase in consumer requests for the tools which will lead to further retail expansion. H+K outperformed on all KPI’s, resulting in similar PR activities being launched in several key markets across Europe (hubbed in Belgium).
