International Public Relations
The International Public Relations practice at Hill & Knowlton International Belgium handles pan-European communications for multinational companies, trade associations, non-governmental organisations and third country institutions across different sectors. The practice offers a full range of services, including:
- Corporate Communications
- Pan-European media campaigns
- Policy related media relations
- Crisis and Issues Management
- Spokesperson training
Corporate Communications
Companies increasingly recognise that a good corporate reputation can enhance business opportunities and mitigate risks. Hill & Knowlton International Belgium helps companies integrate their communications efforts, so they can deliver consistent and compelling messages to all of their audiences. Our senior team of communications specialists works with companies looking to re-brand, consolidate post-merger or enter new markets to develop and execute communications strategies that bring clear added value to their business objectives.
Pan-European Campaign Management
As the capital of Europe, Brussels is a natural point from which to manage communications campaigns across markets, whether on issues management, consumer or business-to-business communications. Our international and multilingual team at Hill & Knowlton International Belgium handles pan-European communications for many multinational companies, coordinating PR activities across multiple markets at regional, national and international levels.
Policy related media campaigns
The press corps covering the European institutions in Brussels is one of the largest and most influential in the world, reaching EU and national level decision makers and many other influential stakeholders. Hill & Knowlton International Belgium has extensive experience in helping clients to communicate their position on EU policy issues through the international and EU member state media. Working in tandem with sectoral experts in our Public Affairs department, we develop communications strategies to inform and shape debates on behalf of corporations, trade associations, non-governmental organisations and third country institutions.
Issue and Crisis Management
We define a crisis as any situation which propels an organisation into the public domain when it is not in control of its direction, but is responding to external pressures. Hill & Knowlton International Belgium has extensive experience in handling crisis communications for companies, associations and public bodies across all sectors. Our team has extensive experience across different sectors in crisis preparedness, training and simulations, and round the clock support on the ground in crisis response situations.
Spokesperson Training
Hill & Knowlton International Belgium’s training modules help prepare spokespeople to convey their messages effectively in different circumstances, including media interviews, stakeholder meetings, speaking engagements and crisis situations. Our offer covers media training, presentation skills and crisis management training. In Brussels alone we have a number of accredited trainers, and can run sessions in English, French, Dutch, German and Spanish.