Diplomacy and foreign policy in Europe are changing. Once considered the exclusive domain of Member States, the Lisbon Treaty empowered the EU to assume a more dominant role in these areas. Decisions regarding aid and foreign investment, access to markets and international diplomacy are increasingly coming from the 27-member strong voice of the EU rather than from individual countries acting on an ad hoc basis.
If governments and related organisations fail to adopt their communications strategies to this changing environment, it can cost them in terms of both finance and reputation.
At Hill+Knowlton Strategies, we assist governments, public institutions, embassies and political NGOs to communicate their points of view to the European Union and related third party stakeholders. Our expertise covers a variety of issues, including promoting political and diplomatic agendas, boosting foreign investment and revamping a destination’s image.